Josh Collie

Client

DBolical

Role

Design

Industry

Gaming

Year

2008—2011

After cementing itself as a long-standing member of the gaming community, Scott Reismanis of DBolical approached me to help him create the brand and interface for their next generation digital distribution platform, Desura.

Problem

Modding is a hobby for a small dedicated number of developers that spend unpaid time working on experience for the benefit of others. Sadly, for these developers to distribute their work and have it visible it’s always been difficult.

Desura home

Branding

I had a number of discussions with the Scott, about his vision for the platform and came to the conclusion Desura is best positioned to aim for the bleeding-edge tech enthusiast gamers.

I delivered a futuristic custom logotype aligned with the founder’s vision of the platform being a part of the future of gaming. A hint of aggression and the monospace type affords the ability to stand out when used in applications alongside video game artwork.

Desura logotype

Thinking inside the box

Designs were rigidly constrained to the layout of the ModDB website which has become in recent years, visually dated.

Through an iterative and collaborative design process, the team landed on a direction that suited the existing layout, brought a modernity to the site, and complimented the desktop application.

Desura game profile

For use across the site and desktop app we devised an iconographic style that lends itself to the aggressive and utilitarian futurism of the logotype.

The desktop application was the focal point of the product and key to the success of Desura’s offering. We wanted an experience familiar to gamers using similar software but one that wasn’t afraid to improve in the areas its competitors lacked.

Outcome

4 years after launch, Desura was aquired by LindenLab.