I worked within the Brand Studio team at Google as a UX designer creating microsites that communicated the benefit of Google technologies.
Helping Women Get Online
Helping Women Get Online was an India based initiative to empower women in India to use technology and the internet.
The initiative broke out into real-world initiatives that would involve person-to-person teaching alongside free WiFi at over 400 train stations across India.
When designing the site we strongly considered technical aspects regarding how it would be developed and for the audience which we were creating. When developing our designs alongside Google’s developers we focused our attention on solutions for low-bandwidth users, low-end Android devices, a multi-lingual audience and mobile-centric demographic.
The launch of the site was widely praised as a great initiative and continues to remain relevant today with hundreds of thousands of women gaining the knowledge to help them in their daily lives.
I also worked to educate Japanese users about Google products such as Google Search, YouTube, and Google Drive. One such example is Dekirukoto which was a microsite specifically aimed at informing people in Japan of tips and tricks they could use. The site existed before I had joined Google, however, we weren’t confident it was working as well as it could, and it was also difficult to update.
After review Google Analytics data and talking to the Product Manager, we set about creating and testing a series of modifications to improve retention and discovery on the website.
The site featured step-by-step instructions, categorised by product. that worked flawlessly on desktop and mobile devices alike. The median duration of user sessions was over 4 minutes, validating the site’s purpose through high engagement.